Sales Scripts that Sell, Second Edition

Calls to Former Clients

The “In Charge” Script Hello, [Mr./Ms. Former Client]. This is [your name] with [your company]. I am now in charge of this territory for my company. I understand that at one time you used our products. Is that correct? Why did you change suppliers? Wait for response. We have made a number of improvements in our [your product/service] recently that I think would be of interest to you. When can we get together so I can share them with you? The “Glad I Found You” Script Hello, [Mr./Ms. Former Client]. I am so glad I found you in today. I know you are now using our competitor’s [product/service]. Is that correct? Communicate that you are about to do the person a favor. We have made some significant modifications in our product ...