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Sales Scripts that Sell, Second Edition by Ph.D. Michael Gamble, Ph.D. Teri Gamble

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What Is Success?

If the scripts in this manual are to help you succeed, you need to take a moment to determine what success means to you. How do you know when you have attained success and are successful? When you achieve the success you desire, is it enough to sustain you forever, or do you keep on reaching, growing, climbing? Take a minute right now to reflect on these sentence starters:

For me, success is symbolized by . . .

I will believe I am successful when I . . .

Once I accomplish that, I will be able to . . .

Salespeople define success in different ways. For some, it means a Maserati, a Jacuzzi, designer clothes, or a trip to the Super Bowl. For others it’s a housekeeper, a new home, or a six-figure income. And for still others, it ...

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