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Sales Scripts that Sell, Second Edition by Ph.D. Michael Gamble, Ph.D. Teri Gamble

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Preparing to Sell Across Cultures

Assess your personal preparedness to sell effectively with persons of different cultures by labeling each of the following statements as true or false:

  1. I enjoy calling on persons who are unlike me as much as persons who are like me.

  2. I am equally sensitive to the concerns of all groups in our multicultural society.

  3. I can tell when clients from other cultures do not understand me or are confused by what I say or do.

  4. I do not fear making a sales call on persons from minority groups any more than I fear calling on persons from the dominant culture.

  5. Persons from other cultures have a right to be angry at members of my culture.

  6. Persons from other cultures who don’t actively participate during a sales call may act that ...

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