“Most reports from development are too long, too dull, and just plain uninteresting.”
—John Sullivan, The Future of Executive Development
According to Bersin (2008) “The purpose of measuring any business process is to obtain actionable information for improvement” (p. 13). The purpose of evaluating training, therefore, is to generate insights that lead to informed actions by the training department and business managers to enhance the organization's competitiveness and results.
The third criterion for effective evaluation, then, is that it is compelling— it persuades the target ...