User Experience Innovation: User Centered Design that Works

Book description

User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apple's iPhone and systems such as so successful. iPhone customers don't buy just a phone; they buy into an experience enabled by the device. Similarly, customers enter a world of book reviews, interesting recommendations, instant downloads to their Kindle, and one-click purchasing. Products today are focal points, and it is the experience surrounding the product that matters the most. User Experience Innovation helps you create the right sort of experience around your products in order to be successful in the marketplace.

The approach in User Experience Innovation is backed by 18 years of experience from an author holding more than 100 patents relating to user experience. This is a book written by a practitioner for other practitioners. You'll learn 17 specific methods for creating innovation; these methods run the gamut from targeting user needs to relieving pain points, to providing positive surprises, to innovating around paradoxes. Each method is one that the author has used successfully. Taken together, they can help you create truly successful user experience innovations to benefit your company or organization, and to help you grow as an experienced expert and innovator in your own right.

  • Provides 17 proven methods for innovating around user experience

  • Helps you think beyond the product to the sum total of a customer's experience

  • Written by an experienced practitioner holding more than 100 user-experience patents

What you'll learn

  • Identify target users, their needs, and core tasks

  • Relieve pain points and innovate around conflicting user needs

  • Provide positive surprises and a good first impression

  • Create compelling ecosystems surrounding your products

  • Develop context-awareness in your products

  • Win the battle against organizational challenges

Who this book is for

User Experience Innovation is for product designers, product managers, application and web designers, and developers responsible for creating products and influencing their design and operation. User Experience Innovation encourages you to look at the big picture surrounding your product and service and how it is used, helping you create a successful user experience that leads to a larger, more satisfied, intensely loyal customer base.

Table of contents

  1. Title
  2. Contents
  3. About the Author
  4. What Other People Say
    1. Harri Kiljander, PhD, Director User Experience Design, F-Secure Corporation:
    2. Michael McKay, Sr Director, Design Language and Mobile Experiences, Yahoo!Design:
    3. Panu Korhonen, Managing Director, Nordkapp:
    4. Erik Anderson, Vice President, Strategy, Business Development, and Portfolio Management, Nokia:
    5. Peter Dam Nielsen, Customer Experience Leader, Schneider Electric:
  5. Acknowledgements
  6. Introduction
    1. The Importance of User Experience
    2. The Goal for This Book
    3. Motivation
    4. Why This Book?
    5. Overview of Successful User Experience Innovation Methods
    6. Overview of Methods and Chapters
  7. Chapter 1: User Experience and Why It Matters
    1. What Is User Experience?
    2. User Experience Curve
    3. Expectations and User Experience
    4. User Experience vs. Consumer Experience
    5. First Impressions Last
    6. Long-Term User Experience
    7. Positive Surprises (Wows)
    8. User Experience Applies to Everything
    9. Summary
  8. Chapter 2: User Experience and Why It Matters
    1. The Three Levels
    2. Characteristics of Successful User Experience Innovation
    3. The Value of User Experience Innovation
    4. Does Innovation Conflict with Good User Experience?
    5. Summary
  9. Chapter 3: Identifying Target Users
    1. Defining New Target Users
    2. Targeting a Predefined User Group
    3. Determining the Group Size
    4. Designing for Multiple Target Groups
    5. Summary
  10. Chapter 4: Identifying User Needs
    1. User Needs vs. Fundamental Human Needs
    2. User Needs vs. Core Tasks
    3. Types of User Needs
    4. Approaches to Identifying Needs
    5. Rules for Interviewing End Users
    6. Documenting User Needs
    7. Summary
  11. Chapter 5: Identifying Core Tasks
    1. Characteristics of a Core Task
    2. What Makes a Task Evolve into a Core Task?
    3. Time-Critical Core Tasks
    4. Potential Future Core Tasks
    5. Why Innovate Around Core Tasks?
    6. Method for Identifying Core Tasks
    7. Summary
  12. Chapter 6: Innovating Around Core Tasks
    1. Step 1: Identify Target Users, User Needs, and Core Tasks
    2. Step 2: Identify Potential Future Core Tasks
    3. Step 3: List Current Solutions for the Core Tasks
    4. Step 4: Evaluate the Current Solutions for the Core Tasks
    5. Step 5: Innovate Solutions
    6. Step 6: Document the Results and Process the Output
    7. Summary
  13. Chapter 7: Innovating for New Technologies
    1. Selecting Technologies
    2. Technologies As Sources for User Experience Innovation
    3. Creating User Experience Innovation Around Technologies
    4. Using Core Tasks or Pain Points as an Alternative Approach
    5. Summary
  14. Chapter 8: Innovating for Applications
    1. Step 1: Identify Target User Needs
    2. Step 2: Identify Applications to Interact With
    3. Step 3: Create a diagram with your application in the center
    4. Step 4: Innovate Solutions
    5. Step 5: Document the Results and Process the Output
    6. Summary
  15. Chapter 9: Relieving the Pain
    1. Benefits
    2. The Method
    3. Step 1: Identify Current Pain Points
    4. Step 2: Find the Underlying Causes
    5. Step 3: Verify Your Causes
    6. Step 4: Innovate Solutions
    7. Step 5: Document the Results and Process the Output
    8. Summary
  16. Chapter 10: Innovating Around First Impressions
    1. Why First Impressions Are Important
    2. Characteristics of a Successful First Impression
    3. Method for Innovating Around First Impressions
    4. Summary
  17. Chapter 11: Creating Positive Surprises: The Wow Factor
    1. Characteristics
    2. How to Wow
    3. Methods for Innovating
    4. Avoid Unnecessary Wows
    5. Summary
  18. Chapter 12: Innovating Around an Ecosystem
    1. Introducing the Method
    2. Step 1: Identify Target User Needs and Potential Future Core Tasks
    3. Step 2: Identify Your Potential Ecosystem
    4. Step 3: Draw Your Ecosystem
    5. Step 4: Innovate Around Your Ecosystem
    6. Step 5: Document and Process the Results
    7. Summary
  19. Chapter 13: Innovating with Lead Users
    1. Intellectual Property and Secrecy Concerns
    2. Step 1: Find Lead Users
    3. Step 2: Prepare for the Workshop
    4. Step 3: Run the Workshop
    5. Step 4: Document the Results and Process the Output
    6. Summary
  20. Chapter 14: Copying with Pride
    1. Step 1: Identify Potential Solutions from a Competitor Product
    2. Step 2: Categorize Competitor Solutions
    3. Step 3: Innovate Solutions
    4. Step 4: Verify Solutions
    5. Concerns
    6. Summary
  21. Chapter 15: Innovating Around Paradoxes
    1. Step 1: Identify Paradoxes
    2. Step 2: Innovate Solutions Around Paradoxes
    3. Step 3: Document and Verify Solutions
    4. Summary
  22. Chapter 16: Innovating Around Context Awareness
    1. Step 1: Identify Target User Needs
    2. Step 2: Identify Current Sensing Capabilities
    3. Step 3: Innovate Context Awareness Abilities
    4. Step 4: Document Your Results and Verify Solutions
    5. Concerns
    6. Summary
  23. Chapter 17: Innovating Around New Products and Users
    1. Learning to Design for Great User Experience
    2. Steps Needed to Design for Successful User Experience
    3. Summary
  24. Chapter 18: Prototyping and Verifying Solutions
    1. Prototyping
    2. Verification
    3. Summary
  25. Chapter 19: Meeting Organizational Challenges
    1. Technology vs. User Experience
    2. The “I Know What the Users Want” Attitude
    3. Ignorance
    4. Getting Lost in Big Organizations
    5. Solutions and Methods
    6. Summary
  26. Conclusion
  27. Index

Product information

  • Title: User Experience Innovation: User Centered Design that Works
  • Author(s):
  • Release date: January 2012
  • Publisher(s): Apress
  • ISBN: 9781430241492