User Experience Innovation: User Centered Design that Works

Summary

In this chapter, I have explained some of the many challenges that you will meet inside your company or organization when you propose your great and maybe successful user experience innovations. There is no easy way to do this, and I have personally worked for many years to make the need for user experience innovation heard in the companies that I have worked for.

We did, however, eventually manage to bring together one of the first multidisciplinary teams at Nokia, where my innovation capabilities managed to flourish. Before that I worked directly with product managers, engineers, and even CEOs for several years to push my messages through—often with success, but also many times without. I have managed to put my user experience fingerprints ...