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User Experience Innovation: User Centered Design that Works by Christian Kraft

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Methods for Innovating

You’ve just finished reading about how to create positive surprises in the sense of how and where to consider creating features in your product. That’s the easy problem to solve, actually. The real question is this: How do you discover and decide which specific surprises to implement? Next we will look at several methods by which to answer that question.

Creating Positive Surprises and Wows for Core Tasks

To present positive surprises and wows that have a big impact, you want to place them where most of your users will see or experience them. Placing a wow for a function that is rarely used by any of your users will not give any impact. Thus, center your efforts around the core tasks of your product.

You can, for example, ...

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