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User Experience Innovation: User Centered Design that Works
book

User Experience Innovation: User Centered Design that Works

by Christian Kraft
January 2012
Beginner
228 pages
6h 33m
English
Apress
Content preview from User Experience Innovation: User Centered Design that Works

Summary

As indicated in this chapter, you can successfully copy ideas from your competition, or from other products in other industries. This chapter has also covered how to apply different innovation methods depending on the characteristics of the solution you have found in the competitor product.

When you use these methods for copying, you will automatically learn about twisting solutions and creating innovations for your own products. Copying solutions from your competitors is nothing to be ashamed of. Every company does, sometimes even without knowing it.

As mentioned, it's important to look to improve upon solutions that your competitors just haven't gotten right. These are low-hanging fruit. However, you can also innovate further around ...

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Publisher Resources

ISBN: 9781430241492Purchase book