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User Experience Innovation: User Centered Design that Works by Christian Kraft

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Summary

As indicated in this chapter, you can successfully copy ideas from your competition, or from other products in other industries. This chapter has also covered how to apply different innovation methods depending on the characteristics of the solution you have found in the competitor product.

When you use these methods for copying, you will automatically learn about twisting solutions and creating innovations for your own products. Copying solutions from your competitors is nothing to be ashamed of. Every company does, sometimes even without knowing it.

As mentioned, it's important to look to improve upon solutions that your competitors just haven't gotten right. These are low-hanging fruit. However, you can also innovate further around ...

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