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User Experience Innovation: User Centered Design that Works by Christian Kraft

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Step 1: Identify Potential Solutions from a Competitor Product

Identifying solutions from competitors takes some practice. Obvious great innovations are easy to spot, but sometimes you will also want to identify small and maybe hidden solutions that are easy to overlook. You also want to find solutions that may not make sense at first glance, but if used in another context may be really innovative. In the following sections, I will elaborate on how you can find solutions from competitor products.

Use Competitors' Products

Many designers and engineers tend to mainly use the products of their own company. If you are designing mobile devices, you might even be requested by the management to use only products from the company.

This is a big mistake. ...

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