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User Experience Innovation: User Centered Design that Works by Christian Kraft

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User experience specialists and innovators seem to face the same problems no matter what type of organization they're in. In small companies, you will need to face the owner(s), who will often tell you that user experience innovation is a waste of time, and the company should rather focus on bringing new technologies or products to the market. In large corporations, you may feel squeezed between software and other engineers who say that it will take a very long time to implement your innovation, and that they are busy creating new technologies required for the next range of products.

In my (nonstatistical) mind, I guess that in more than 90 percent ...

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