User Experience Innovation: User Centered Design that Works

Technology vs. User Experience

One typical problem is that technology is seen as more important than the user experience. Maybe you are working at a company where you are the only one who cares about the user experience, or where the group of people focusing on user experience is often overlooked. Other times you as user experience designer may be reduced to perform usability tests of the final product. You may personally be trying hard to make the rest of the organization see how important a good user experience is. But in many businesses, user experience still is not valued or seen as a competitive element.

I still see devices—for example, in the medical industry that require weeks of training, but why waste a doctor's time on training if the ...