Documenting your results can be done in many ways, but verifying the results with end users is essential. In the case of involving third-party elements, you may also want to verify your results with third-party companies and interest groups.
You may also want to prioritize the user experience innovations found around the ecosystem. This is an important task, since fixing elements in the ecosystem can be extremely difficult, as certain factors will often be more or less out of your hands. But even difficult ecosystem innovations should be considered if they will have a big impact on the user experience.