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User Experience Innovation: User Centered Design that Works by Christian Kraft

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Getting Lost in Big Organizations

I have personally experienced being lost in large organizations and organizational structures. The CEO and everyone in upper management typically want to get products on the market as quickly as possible. CEOs will typically be business educated, so they may think that any product will do. You, on the other hand, know that the product will not be successful in the market if certain user experience innovations are not implemented. And you personally know that without these elements, the company may end up with a product that users and analysts will see as being mediocre.

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