The Method
The method described in this chapter is a straightforward and simple way to find the pain points in your product's user experience and to create innovations that reduce those pain points. The five steps in this method are
- Identify the current pain points of your product.
- Find the underlying causes for the pain points.
- Verify your causes.
- Innovate solutions.
- Document the results and process the output.
Throughout the description of the steps, I will use a concrete example. In this case, the example will be the remote control for a TV. I'll assume that the remote control currently looks like that shown in Figure 9-2. I have deliberately under-designed the remote control, and of course avoided referring to any existing branded models. ...
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