User Experience Innovation: User Centered Design that Works

In the previous chapters I emphasized the need for verifying user experience innovations, and I emphasized the need to verify your core tasks, your pain points, and your wows.

One common mistake with verification is almost finishing your design and only then verifying your solutions. In this book I have mentioned a number of methods to verify not only solutions, but also raw ideas, core tasks, causes of pain points, and so forth. It is of utmost importance that you verify at every step during your innovation process. And you will have to do this with your target users. No one else can verify for you, and if you end up on the wrong track for ...