This book contains two short introductory chapters followed by 17 chapters giving tangible methods for user experience innovation. Following is a quick summary of the content:
- Chapter 1: User Experience and Why It Matters: Introduces you to what user experience is, including some basic terms related to user experience.
- Chapter 2: Innovating in User Experience: When is a user experience innovation a success? How did Apple manage to change the rules of the smart phone industry with a single product? What is important for your company or product to become successful? These and other questions are answered in this chapter.
- Chapter 3: Identifying Target Users: Discusses identifying and defining who you are targeting, ...