O'Reilly logo

User Experience Innovation: User Centered Design that Works by Christian Kraft

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Step 1: Identify Target Users, User Needs, and Core Tasks

In this chapter I will assume that you have already defined your target users, found their needs, and identified the core tasks, as described in the previous chapters. The target users for our example device are small business owners in low-income markets. Depending on the complexity of the product you have, there may be one, two, or many core tasks. In our specific example of a low-cost mobile device, the core tasks shown in Figure 6-2 have been identified.

images

Figure 6-2. Example of core tasks for low-cost mobile device

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required