January 2012
Beginner
228 pages
6h 33m
English
Content preview from User Experience Innovation: User Centered Design that Works
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Step 1: Identify Target User Needs
As always, you need to identify the needs of the target users, as already described in previous chapters. In the case of a car targeted for family fathers in mature markets, the needs could look as shown in Figure 16-2.
Figure 16-2. Example of user needs for young family fathers buying cars in developed markets
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