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User Experience Innovation: User Centered Design that Works by Christian Kraft

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Step 1: Identify Target User Needs

As always, you need to identify the needs of the target users, as already described in previous chapters. In the case of a car targeted for family fathers in mature markets, the needs could look as shown in Figure 16-2.

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Figure 16-2. Example of user needs for young family fathers buying cars in developed markets

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