User Experience Innovation: User Centered Design that Works

Overview of Successful User Experience Innovation Methods

There are hundreds or maybe thousands of well-documented methods on how to create new ideas. Many classical methods of creating ideas, however, have one important flaw: they do not take into account what the users need, what they like, what their passions are, what they have difficulties with, and so forth. And hence the ideas that come out may not likely be relevant for the end users.

Successful user experience innovation always starts with the consumer in focus. The methods I suggest in this book approach user experience innovations from different angles, but they all keep the main focus on consumers and their needs.