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User Experience Innovation: User Centered Design that Works by Christian Kraft

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The Importance of User Experience

User experience is basically the sum or flow of feelings that the customer gets when using your device, webpage, or system. In many businesses, the user experience of the product is already the key battlefield. Forget about launching the newest technologies unless you have designed a great user experience around them. Being first is no longer enough, and the winner is often the company that makes the new thing better than anyone else has.

Just look at the mobile phone industry. Was Apple the first company to apply touch screens to a smart phone? No. Touch screens existed in the mobile phone industry at least ten years before Apple launched the first iPhone. But Apple managed to create an excellent user experience ...

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