Step 4: Innovate Around Your Ecosystem
You are now basically ready to innovate user experience improvements for your ecosystem. Again, you want to invite a group of people (including, e.g., lead users) to an open innovation session.
As mentioned earlier, innovating around your ecosystem requires you to get out of your box. You will need to think how you can improve the interfaces in various parts of your ecosystem, and you might even want to remain open to entirely new sources of content for your product. You might even suggest including functionality from third-party software developers or web pages.
Figure 12-2. Ecosystem for the e-book ...
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