User Experience Innovation: User Centered Design that Works

Technologies themselves never, or at least very rarely, can make your product a success. To make your new technology a success, you have to provide value to the users from day one.

Anecdote

Infrared connection was available in early mobile phones, and it was mainly intended to connect your computer—via a very expensive and slow connection—to the Internet. Few cared, or were willing to pay, but the technology was there.

Nokia designed a two-player game named Snake (see Figure 7-1) using the infrared connection between two phones. That novel usage garnered much attention from the media. Many users tried and enjoyed the game. The logical conclusion ...