The Business Model Navigator, 2nd Edition
by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Acknowledgements
First and foremost, we want to thank Sascha Mader for the editorial lead and dedicated and creative support of the grand update of The Business Model Navigator’s second edition. We would like to highlight also our colleagues who were involved in the creation of the first edition, especially Amir Bonakdar, Steffen Haase, Roman Sauer, Valerio Signorelli, Stefanie Turber, Marc Villinger, Tobias Weiblen and Markus Weinberger, as well as the numerous trailblazing practitioners whose confidence in our project spurred our work. We appreciate the BMI Lab team for their engagement in numerous business model innovation projects and Malte Belau for the wonderful illustrations. Finally, we thank Eloise Cook and Felicity Baines from Pearson ...
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