August 2020
Intermediate to advanced
425 pages
11h 12m
English
book
The Business Model Navigator, 2nd Edition
by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Content preview from The Business Model Navigator, 2nd Edition
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Chapter 14
Experience Selling
Products appealing to the emotions
The pattern
In the Experience Selling model, the value of a product or service is increased by an additional experience offered with it. For example, a bookstore may provide a range of features such as coffee areas, celebrity book signings and workshops to create a fuller experience. This business model is closely connected to marketing. Over and above designing products or services, experiences and impressions are created, going beyond offering just another undifferentiated product within a saturated market and, instead, providing customers with an encompassing experience ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.