August 2020
Intermediate to advanced
425 pages
11h 12m
English
book
The Business Model Navigator, 2nd Edition
by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Content preview from The Business Model Navigator, 2nd Edition
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Part one
How to drive business model innovation
The purpose of this text is to introduce you to a methodology – the Business Model Navigator – that will help you innovate your business model in a structured manner. Our research has shown that business model innovation is based on 55+ recurring patterns; from being an art, business model innovation has become a science and a craft.
To get to the core of business model innovation right away, Part One highlights the importance of innovating the business model in our ever-changing world and lays a common ground for defining a business model. A company’s current business model becomes tangible by describing it in four dimensions – the customer (WHO?), the value proposition (WHAT?), the value ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.