August 2020
Intermediate to advanced
425 pages
11h 12m
English
book
The Business Model Navigator, 2nd Edition
by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Content preview from The Business Model Navigator, 2nd Edition
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Chapter 2
The Business Model Navigator
The principles of the Business Model Navigator are similar to the established design rules in product development. The most-known set of design rules is TRIZ, a Russian acronym for the ‘theory of inventive problem solving’. The key feature of TRIZ-style problem solving is the identification, amplification and elimination of technical and physical contradictions in technical systems. An analysis conducted by Altshuller of some 40,000 patents showed that the technical problems found in various industries could be solved with the use of a limited number of elementary principles. This research resulted in the creation of one of the most well-known and intuitive TRIZ tools for technical problem solving: ...
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