Chapter 2
The Business Model Navigator
The principles of the Business Model Navigator are similar to the established design rules in product development. The most-known set of design rules is TRIZ, a Russian acronym for the ‘theory of inventive problem solving’. The key feature of TRIZ-style problem solving is the identification, amplification and elimination of technical and physical contradictions in technical systems. An analysis conducted by Altshuller of some 40,000 patents showed that the technical problems found in various industries could be solved with the use of a limited number of elementary principles. This research resulted in the creation of one of the most well-known and intuitive TRIZ tools for technical problem solving: ...
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