August 2020
Intermediate to advanced
425 pages
11h 12m
English
book
The Business Model Navigator, 2nd Edition
by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Content preview from The Business Model Navigator, 2nd Edition
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Glossary
For the efficient conduct of business model innovation projects, it is essential that all participants should be on the same page. This includes having the same understanding of the core concepts and the constructs used in business model innovation. Here is a brief explanation of the most important terms, for your reference.
Analogical thinking Analogical thinking involves using seemingly unrelated knowledge to solve a specific problem. Doing so often brings entirely new solutions to light.
Blue oceans Uncontested market space that first needs to be accessed. While they do not yet exist, blue oceans are very appealing and have the potential to unlock new demand.
Brainwriting A group creativity technique, similar to brainstorming, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.