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The Business Model Navigator, 2nd Edition
book

The Business Model Navigator, 2nd Edition

by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
August 2020
Intermediate to advanced
425 pages
11h 12m
English
Pearson Education
Content preview from The Business Model Navigator, 2nd Edition

Praise for The Business Model Navigator

‘Business model and product innovation are inseparably intertwined. The Business Model Navigator truly serves as an indispensable navigator in pursuit of a systematic and comprehensive approach to innovation.’

Bijan Khezri, Group CEO, Marquard Media Group

‘The most successful innovators know how to create and capture value. The Business Model Navigator includes 55+ models for value capture and is a must-read for every manager. It’s the most comprehensive guide on business model innovation.’

Prof. Stefan Thomke, William Barclay Harding Professor of Business Administration, Harvard Business School

The Business Model Navigator is an excellent tool to challenge and sharpen your frameworks. It forces yourself ...

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Publisher Resources

ISBN: 9781292327143