Chapter 35
Pay Per Use
Pay as you go
The pattern
In the Pay Per Use model, the specific usage of a service or product by the customer is metered and charged. It is employed extensively within the consumer media market (television, online services, etc.) and attracts customers wishing to benefit from flexibility. In other words, in the Pay Per Use model, customers pay for services based on their effective usage instead of a fixed rate (WHAT?). Depending on the service, they are billed in different ways – for instance, based on the number of units used or the duration of use (VALUE?). A considerable advantage for customers is that the origins ...
Get The Business Model Navigator, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.