Chapter 35

Pay Per Use

Pay as you go

A man dressed in suit, sitting on a couch and attempting to drop a coin from his left hand into a lever operated electric standing machine. The machine seems to be connected to a TV screen mounted on a table in front of the man.

The pattern

In the Pay Per Use model, the specific usage of a service or product by the customer is metered and charged. It is employed extensively within the consumer media market (television, online services, etc.) and attracts customers wishing to benefit from flexibility. In other words, in the Pay Per Use model, customers pay for services based on their effective usage instead of a fixed rate (WHAT?). Depending on the service, they are billed in different ways – for instance, based on the number of units used or the duration of use (VALUE?). A considerable advantage for customers is that the origins ...

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