Chapter 59

Object as Point of Sale

Ordering where consumption takes place

A delivery person on a bike delivering an order from the pizza joint. The bike is racing towards a plate with a fork and a spoon. A switch labelled ‘pizza’ shows toggle options for ‘now’ or ‘later’ is placed on the plate with a light buzzer next to it.

The pattern

The Object as Point of Sale pattern represents another business model enabled by the increasing possibilities from IoT developments. Here, the point of sale of consumables moves to the point of consumption through the Internet-connected applications in easy-to-use ordering tools (HOW?). Through interconnectivity, separate devices are used for the final ordering process, while the point of purchase is close to the place of consumption. When the point of sale is shifted away from competing products, the customer becomes less sensitive to price. This generates ...

Get The Business Model Navigator, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial