August 2020
Intermediate to advanced
425 pages
11h 12m
English
book
The Business Model Navigator, 2nd Edition
by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Content preview from The Business Model Navigator, 2nd Edition
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Chapter 4
Auction
Going once, going twice... sold!
The pattern
The Auction business model is based on participative pricing: in other words, the price of a product is not determined by the vendor alone, but buyers actively influence the final price of the goods or services. Finding a price starts with a potential buyer bidding a certain amount based on his or her willingness to pay. When the auction is over, the customer who has made the highest bid is committed to purchasing the product or service.
From the point of view of buyers, the chief advantage is that they never have to spend more than they can afford or are willing to pay (WHAT?). ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.