August 2020
Intermediate to advanced
425 pages
11h 12m
English
book
The Business Model Navigator, 2nd Edition
by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Content preview from The Business Model Navigator, 2nd Edition
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Contents
PART ONE How to drive business model innovation
1 What is a business model and why should it be innovated?
The age of business model innovations
The elements of a business model
The challenge of business model innovation
2 The Business Model Navigator
Creative imitation and the importance of recombination
Initiation: analysing the ecosystem
Ideation: generating new ideas
Integration: building business model consistency
Implementation: test and optimise
PART TWO 55+ winning business models – and what they can do for you
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.