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The Business Model Navigator, 2nd Edition
book

The Business Model Navigator, 2nd Edition

by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
August 2020
Intermediate to advanced
425 pages
11h 12m
English
Pearson Education
Content preview from The Business Model Navigator, 2nd Edition

10 recommendations to innovate your business model

  1. Get top management support – business model innovation is not a walk in the park.
    • Raise awareness of the business model innovation topic by highlighting the benefits that new business models can have for your company.
    • Refer to best practice cases of business model innovations from within and outside your industry – vivid examples can serve as an important eye-opener.
    • Be persistent – an understanding of the importance of business model innovation is unlikely to be established overnight.
  2. Set up a diverse team – new business models shouldn’t be developed in silos.
    • Business model innovation is a cross-functional topic – try to integrate employees with different backgrounds and from different ...
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Publisher Resources

ISBN: 9781292327143