Chapter 40

Rent Instead of Buy

Pay for the temporary right to use

A van running clockwise along the inside perimeter of the dial of a clock, kept horizontally, while the hands of the clock show the time as 10:30.

The pattern

The term ‘Rent Instead of Buy’ speaks for itself. The chief advantage for the customers is not having to come up with the initial acquisition costs of a straight purchase, permitting them to get products that they might not be able to otherwise afford (WHAT?). Renting avoids locking up capital for long periods of time, leaving customers with more financial leeway (WHAT?). Many people greatly appreciate these advantages – especially in the case of capital-intensive assets. This opens up the opportunity of greater sales potential compared to an outright purchase ...

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