Chapter 13

E-commerce

Online business for transparency and savings

A computer monitor with an awning illustrates the concept of an online store. Numerous round garment racks with the ‘sale’ sign are displayed on the monitor screen.

The pattern

Within the E-commerce business model, traditional products or services are delivered via online channels, thus removing overheads associated with running a physical branch infrastructure. Customers benefit from searching online for products and services, being able to compare offers, eliminating time and travel costs and obtaining lower prices. Companies benefit by making their products and services searchable online, and reducing intermediaries, retail premises and traditional non-targeted advertising.

E-commerce, which came in with the universal adoption of ...

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