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The Business Model Navigator, 2nd Edition
book

The Business Model Navigator, 2nd Edition

by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
August 2020
Intermediate to advanced
425 pages
11h 12m
English
Pearson Education
Content preview from The Business Model Navigator, 2nd Edition

Chapter 34

Orchestrator

Directing the value chain

A man dressed in suit conducting an orchestra with a stick on his right hand. An open book on placed on top of the dais and he is seen conducting four gears standing on separate pedestals.

The pattern

Orchestrator companies focus on their core competencies. Any activities in the value chain that fall outside these areas are outsourced to specialised service providers who possess the necessary skills to carry them out successfully (HOW?). Thus, as director of the value chain, the Orchestrator will spend a great deal of time coordinating and matching individual value creation activities. The comparatively higher transaction costs that this incurs are offset by taking advantage of partners’ specific skills (VALUE?). An important advantage of the Orchestrator pattern is that it ...

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Publisher Resources

ISBN: 9781292327143