Chapter 8

Crowdfunding

Taking finance by swarm

A piggy bank on wheels speeding towards a signage that reads ‘Project.’ People are seen standing at various locations along the pathway, behind the piggy bank.

The pattern

The Crowdfunding business model involves outsourcing the financing of a project to the general public. Its intention is to limit the influence of professional investors (HOW?). It starts with announcements designed to raise awareness of projects looking for potential backers (HOW?). Usually, an online platform such as Kickstarter, Seedrs or Indiegogo is used to connect crowd-investors with Crowdfunding projects. The majority of crowdfunders, as they are known, are private individuals or private collectives, who choose freely how much they want to invest in any given project. In return ...

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