August 2020
Intermediate to advanced
425 pages
11h 12m
English
Digitising physical products

The Digitalisation business model consists of transforming an existing product or service into a digital variant. The model can be applied by a large number of business types: for example, print magazines offering online versions, and video rental stores providing online streaming services. More than most, the Digitalisation business pattern embodies the principal technological, social and economic developments of recent decades. Automation makes virtual offerings increasingly available, highly reliable, very flexible and ever-more efficient, so that the Internet has had ...
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