Chapter 11
Digitalisation
Digitising physical products
The pattern
The Digitalisation business model consists of transforming an existing product or service into a digital variant. The model can be applied by a large number of business types: for example, print magazines offering online versions, and video rental stores providing online streaming services. More than most, the Digitalisation business pattern embodies the principal technological, social and economic developments of recent decades. Automation makes virtual offerings increasingly available, highly reliable, very flexible and ever-more efficient, so that the Internet has had ...
Get The Business Model Navigator, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
