August 2020
Intermediate to advanced
425 pages
11h 12m
English
book
The Business Model Navigator, 2nd Edition
by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Content preview from The Business Model Navigator, 2nd Edition
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Chapter 43
Reverse Innovation
Learning from good-enough solutions
The pattern
In the case of the Reverse Innovation business model, goods are first produced for the developing world, before being repackaged and resold at low cost to industrialised countries (HOW?). Examples include battery-operated medical instruments or vehicles originally designed for the developing world. The underlying logic is that many products developed for emerging economies or lower-income countries have to meet very stringent requirements. For customers to afford products, costs must be a fraction of similar products in higher-income countries. At the same time, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.