Chapter 25

Leverage Customer Data

Making use of what you know

An octopus holding a fishing net in one of its tentacles, attempting to catch hold of binary numbers that reads 1010, 00111, 00011, 011101 and 0111 in the air. The binary numbers emanate from a laptop held by a woman feeding in information.

The pattern

Leveraging Customer Data is one major area benefiting from present-day technological progress and the possibilities it opens up in the fields of data collection and processing. Companies whose main activities centre on the acquisition and analysis of data (HOW?) are already thriving, and illustrate the enormous demand in this segment. The concept is mirrored in increasingly frequent statements, such as ‘data is the new oil’. Way back in 2006, Michael Palmer made the point in his blog that unprocessed or unanalysed mounds of data, such as crude oil, serve very little ...

Get The Business Model Navigator, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial