August 2020
Intermediate to advanced
425 pages
11h 12m
English
As our empirical findings show, repeating patterns build the core of many new business models. This finding works perfectly well for every prospective business model innovator, as thinking outside the box is hard to do from scratch. The structured set of 60 business model patterns falls right into place when trying to overcome mental barriers that may block the road towards new ideas.13
The key premise for a successful application of the Business Model Navigator is an in-depth understanding of these 60 patterns. Creative imitation and recombination require a deep comprehension, as imitation does not merely mean pure copying. Rather, a business model must be applied to one’s ...
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