Chapter 54
User Design
The customer as inventive entrepreneur
The pattern
In the User Design business model, customers act as both designers and consumers (WHO?). By designing products other people will later buy, they take part in their own product development process. Thus, the company supports its customers in their undertakings and benefits from their creativity, while customers benefit by realising their entrepreneurial ideas without having to create any infrastructure (WHAT?). Typically, an online platform provides customers with the necessary support to help them design and market products, such as product design software, manufacturing ...
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