August 2020
Intermediate to advanced
425 pages
11h 12m
English
book
The Business Model Navigator, 2nd Edition
by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Content preview from The Business Model Navigator, 2nd Edition
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Chapter 60
Prosumer
Producer and consumer at the same time
The pattern
Within the Prosumer business model pattern, companies enable customers to become producers themselves. The customer is integrated into the value chain and can profit from the resulting product (HOW?), while the company has fewer investment costs for production and overheads (VALUE?). The firm has the power over the organisational infrastructure that enables the value delivery of the value proposition. Since the consumer has a hand in production, the perceived value of the product increases (WHAT?).
Although the term ‘Prosumer’ is sometimes also used to describe semi-professional ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.