Chapter 60

Prosumer

Producer and consumer at the same time

Rows of solar panel roofed houses under a bright sun, each lit with a glass bulb inside and all connected in a grid that generates electricity.

The pattern

Within the Prosumer business model pattern, companies enable customers to become producers themselves. The customer is integrated into the value chain and can profit from the resulting product (HOW?), while the company has fewer investment costs for production and overheads (VALUE?). The firm has the power over the organisational infrastructure that enables the value delivery of the value proposition. Since the consumer has a hand in production, the perceived value of the product increases (WHAT?).

Although the term ‘Prosumer’ is sometimes also used to describe semi-professional ...

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