August 2020
Intermediate to advanced
425 pages
11h 12m
English
book
The Business Model Navigator, 2nd Edition
by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Content preview from The Business Model Navigator, 2nd Edition
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Chapter 53
Ultimate Luxury
More for more
The pattern
The Ultimate Luxury pattern focuses on customers in the very top financial bracket (WHO?). Companies that operate here can distinguish their products or services by providing the highest-quality privileges and services, commensurate with the spending power of the wealthy market it targets: uniqueness and self-actualisation are values that appeal to these buyers (VALUE?). The great investments required to provide these products and services are offset by the wide margins practised. Thus, the focus lies on branding, employment of competent and knowledgeable sales representatives to promote ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.