Chapter 48

Subscription

Taking a season ticket to services

A cow standing in front of a conveyor belt with milk bottles in a line. A building can be seen behind the belt in the background, depicting a storage area with few bottles kept at its door.

The pattern

Subscription allows customers to receive products or services regularly. The business enters into a contract with its customers, defining the frequency and length of service provision. Customers either pay for the services in advance or at regular intervals, typically on a monthly or an annual basis (VALUE?). Customers appreciate Subscription because they do not have to bother about purchasing individual products or services over and over again, and this saves them time and money. A further advantage is that the price of a subscription frequently works out lower than ...

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