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The Organizational Network Fieldbook: Best Practices, Techniques, and Exercises to Drive Organizational Innovation and Performance
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The Organizational Network Fieldbook: Best Practices, Techniques, and Exercises to Drive Organizational Innovation and Performance

by Rob Cross, Jean Singer, Sally Colella, Robert J. Thomas, Yaarit Silverstone
July 2007
Intermediate to advanced
384 pages
9h 56m
English
Jossey-Bass
Content preview from The Organizational Network Fieldbook: Best Practices, Techniques, and Exercises to Drive Organizational Innovation and Performance

10.4. Additional Lessons for Large Transformational Efforts

Particularly in the early phases of innovation or transformation, such as those we experienced at Resurrection, the pacing and sequencing of message dissemination are crucial. The first messages are what we call Confronting Reality messages, which answer the question, "Why change?" If you omit this kind of messaging (or the message is not embraced), the change won't stick. And if you wait too long between delivering Confronting Reality messages and those that prescribe a solution, fear can develop. The earliest monitoring should be focused on ensuring not only that people heard the Confronting Reality message but also that they accepted it.

After we had confirmed that key segments understood ...

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Publisher Resources

ISBN: 9780470542200