The Organizational Network Fieldbook: Best Practices, Techniques, and Exercises to Drive Organizational Innovation and Performance

9.3. Network Analysis and Business Narrative Change Program

What follows is the skeleton of an approach for employing network analysis and narrative techniques in support of culture change. We've divided the approach into seven steps.

9.3.1. Step 1: Identify the Network That Most Needs to Shift to Support the Culture Change

Leaders tend to focus on networks that fit one of the following descriptions: a group ranging in size from 30 to 500 people (such as a function, community, or the top three or four layers in an organization); a group that crosses functional and hierarchical boundaries, physical distance, projects or key accounts, and/or other potential impediments to collaboration; a group in which collaboration (not just more connectivity, ...