The Organizational Network Fieldbook: Best Practices, Techniques, and Exercises to Drive Organizational Innovation and Performance

10.1. Background to the Cleveland Clinic and to Resurrection Health Care

In 2002 and 2003, senior leaders at the Cleveland Clinic Health System—one of the largest and most highly regarded medical systems in the world—were trying to create buy-in and momentum among hundreds of physicians for a new information technology system. As the project manager for the adoption portion of the implementation, my role was to help identify the best methods for aligning the stakeholders (primarily physicians and nurses) with the process—ensuring their understanding of the benefits of the new system while motivating changes in their behavior, which were often inconvenient in the short term but valuable in the long run to them, the patients, and the health system. ...