July 2007
Intermediate to advanced
384 pages
9h 56m
English
At the outset of the workshop, participants collaborated in working groups to identify the full spectrum of stakeholders for a given change initiative. Each working group mapped the stakeholders according to their influence over and interest in the initiative. Participants then identified the current level of support of each individual stakeholder or group of stakeholders. Armed with this awareness, the working group drafted a stakeholder engagement plan, which combined the information from the stakeholder map with key communication messages and vehicles designed to engage stakeholders in the change process. Following the workshop, during the development and implementation of the change initiative, each leader ...
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