The Organizational Network Fieldbook: Best Practices, Techniques, and Exercises to Drive Organizational Innovation and Performance

2.6. An Underlying Urgency

The networking initiatives at ConocoPhillips have succeeded because the efforts in each of the areas described previously were inspired by a great sense of urgency about the long-term competitive advantages to be obtained from knowledge-sharing networks. The marketplace in which ConocoPhillips competes is changing dramatically. Competitors are continually strengthening their positions by maximizing their organizations' intellectual capital and discovering high-quality solutions to business problems. Increasingly, they are doing so in drastically reduced amounts of time. To remain a leader, ConocoPhillips must continue to create synergy among its employees by building an even more powerfully organized collection of ...